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Highest ranked car in Vietnam

The inaugural study measures new-vehicle owner satisfaction with the sales and delivery experience, and examines seven key factors that contribute to overall satisfaction. In order of importance, these factors are delivery process, delivery timing, sales initiation, paperwork, salesperson, dealer facility and deal.

The 2009 Vietnam Sales Satisfaction Index Study is based on the responses of 708 new vehicle owners who purchased their vehicles between October 2008 and June 2009. The study was fielded between May and July 2009.

Among the six brands included in the study, Honda ranks highest with a score of 852, followed by Toyota (840). Ford (837) and Mitsubishi (829) also ranking above the industry average of 826 points. Kia and GM Daewoo have below average score. Customer satisfaction is reported as an index score based on a 1,000-point scale.

The study finds that two measures of the delivery process - the condition of the vehicle at delivery and delivering the vehicle with a special ceremony - have a particularly strong impact on satisfaction with vehicle delivery. Approximately 97 % of customers report receiving their vehicle clean and undamaged.

Vietnam Business And Financial News Network. Source [vibforum.vcci.com.vn]

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